Sponsorship Opportunities

A Hockey Extravaganza Like No Other

Success Starts with You


We’re committed to curating a hockey and winter extravaganza of which our community and partners can be proud. Proceeds will benefit the White Bear community and White Bear youth hockey.

Sponsorship opportunities available from 1/26 – 1/29/2023.

Platinum Sponsors

$100,000

  • Premium branding of Entertainment Hospitality Tent
  • 2 interior dasher board ads at event (television visible space for one)
  • 2 exterior dasher board ads at event
  • In-ice logo
  • 20 admission tickets & VIP hospitality access
  • VIP gift baskets
  • VIP parking passes
  • 1 in-game announcement per game
  • Logo on Hockey Day MN website
  • Full page ad in program

Gold Sponsors

$75,000

  • Premium branding opportunity of Zamboni
  • 2 interior dasher board ads at event
  • 2 exterior dasher board ads at event
  • 16 admission tickets & VIP hospitality access
  • VIP gift baskets
  • VIP parking passes
  • 1 in-game announcement per game
  • Logo on Hockey Day MN website
  • Full page ad in program

Silver Sponsors

$50,000

  • 2 interior dasher board ads at event
  • 1 exterior dasher board ad at event
  • Digital ad on Jumbotron
  • 12 admission tickets & VIP hospitality access
  • VIP gift baskets
  • VIP parking passes
  • 1 in-game announcement per game
  • Logo on Hockey Day MN website
  • Full page ad in program

Bronze Sponsors

$25,000

  • 1 interior dasher board ad at event
  • 1 exterior dasher board ad at event
  • Logo on White Bear sculptures at entrance
  • Digital ad on Jumbotron
  • VIP gift baskets
  • VIP parking passes
  • 10 general admission tickets & VIP hospitality access
  • Logo on Hockey Day MN website
  • 1/2 page ad in Program

Hat Trick Sponsors

$10,000

  • 1 exterior dasher board ad at event
  • Digital ad on Jumbotron
  • VIP gift baskets
  • VIP parking passes
  • 8 general admission tickets & VIP hospitality access
  • Logo on Hockey Day MN website
  • 1/2 page ad in Program

Slap Shot Sponsors

$5,000

  • Logo placement on Jumbotron
  • structure in Town Square area
  • VIP gift baskets
  • VIP parking passes
  • 4 general admission tickets & VIP
  • hospitality access
  • Logo on Hockey Day MN website
  • 1/4 page ad in Program

Ability to negotiate additional opportunities available at all levels

Premium Branding Asset Choices

VIP Hospitality Tent – $100,000 level or above

Entertainment Hospitality Tent – $100,000 level or above

Winter Village Auxiliary Rinks – $100,000 level or above

Entertainment State – $75,000 level or above

Zamboni – $75,000 level or above

Hockey Museum – $75,000 level or above

Unique Winter Activation – $75,000 level or above


Make An Impact


Social Media Stats

Posts (Facebook, Instagram & Twitter)

Impressions: 1,456,374

Engagements: 59, 202

Engagement Rate: 6.49%

#HDM2023

2-3 million impressions per year

Television & Video

TV – Saturday Game 2022

162,500 views

Video Coverage Content

2019: 794,000 views

2018: 591,000 views

2017: 410,000 views

Attendance

2022: 18,000

2019: 14,000

2018: 12,000

2017: 10,500


MAKE A STATEMENT WITH A TOP LEVEL SUITE AT HOCKEY DAY

Enjoy a Suite for up to 40 Guests on Friday, 1/27 & Saturday, 1/28!

$20,000

  • Premium Brand Visibility
  • 40 Tickets w/ VIP Access Each Day
  • Top Deck Veranda
  • Heated Indoor Space
  • Full Media Capabilities w/ High Definition TV
  • Outdoor Social Area Inside Town Square w/ Yard Games

Refund Policy – We are grateful for every sponsorship or donation and work hard to ensure every dollar is put to work to host HDM 2023. When we receive your sponsorship or donation, we believe it was your full intention to support our efforts.  Sponsorships or donations made to HDM 2023 are final, irrevocable and non-refundable.

For more information and other sponsorship opportunities, please contact us!